skx media | Billboards Malaysia
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95% total Malaysian adult population have noticed Out Of Home media like billboard, retail media scores 85% reach among the outlets visited.

-Media Planning Guide Malaysia 2016

Our Famous Locations

Six Words or Less is Ideal.

Considering we’re on the move when we read billboards, we don’t have a lot of time to take them in. Six seconds has been touted as the industry average for reading a billboard.

Get Noticed, But Don’t Be a Huge Distraction.

Most of the time, billboards are aimed at drivers, bikers, cyclists or pedestrians (which is why you have just a few seconds to get a message across).

This is Not the Place for Direct Response.

There are some billboards covered in phone numbers and website addresses. And without a doubt, 99.9% of the people who actually read the billboard will not call or visit the website.

Be Smart, But Not Too Clever.

A boring billboard will be ignored. A smart billboard will grab the attention and leave a lasting impression. A billboard that’s trying to be too clever, well, it will get lost on the audience.

The More Billboards, The Better.

One billboard is not cheap. But it’s also not very effective either. Billboards are a mass market medium, but they need support. So, you want more than one, and you want as many eyes on them as possible.

Don’t Say It, Show It.

Get creative with your billboard ideas. A flat billboard is the standard, but it doesn’t have to be the norm.

Visualize your success, Then take action